Have you ever sat in a commuter train during peak hour, surrounded by hordes of people, and observed that the carriage is eerily silent? Have you noticed that no one is speaking, and all eyes are cast downward, transfixed on screens? That thumbs are instinctively scrolling, sending messages at a hundred miles an hour and browsing the internet with habitual intent?
Well that, and that alone, gives you one good reason why retail brands should not be ignoring mobile marketing in 2016. Here are five more: Read More
The partnership will provide King Content clients with streamlined access to almost 70 million premium visual assets from the Getty Images and iStock by Getty Images collections. Getty Images content and search architecture will be directly integrated in King Content’s content marketing platform, which will see an increase in efficiency when it comes to accessing high-quality imagery and enhancing digital content.
When content marketing is done properly, it makes people stop, pay attention, think, and ultimately, behave differently. That is the power of content marketing.
You’re a company and you’ve made the wise decision (congratulations) to invest some big money in a content marketing strategy and campaign. Now you need your investment to be measurable. You need to make sure you’re getting adequate return on investment (ROI), in line with your overarching business goals. ROI isn’t simply about sales and profit. It’s also about engagement, awareness and conversions. The transient and unpredictable nature of these metrics can be intimidating for companies who want simply to be able to track the effectiveness of their content marketing campaign on a month-to-month basis, as you can with revenue. Read More
Stereotyped as an internet-addicted, debt-ridden and high-maintenance generation by the media, millennials are no strangers to negative labels.
But when marketing to them, it’s easy to see that Generation Y are so much more than their entitled, job-hopping reputation. They comprise the most ethnically, racially and socially diverse generation ever, with a strong social conscience and zero patience for online advertising.
While they might not be the easiest nuts to crack, establishing an effective marketing strategy to target millennials has never been so important. This socially savvy and technologically connected generation is well worth the effort to win over. For brands, they represent purchasing power valued at over $2 trillion per year worldwide.
Here are six things you should be doing in order to draw in those fickle Gen Yers. Read More